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Making a Great First Impression - ft. Ambika Roy Johri

Posted by NIKHIL KAPOOR on

Hey! Smart Bakers I would like to discuss with you all something today. Not being a gyaani baba but am sure i will be sounding like one, after this discussion. ūüôĄūüėúūü§£ūü§£ūü§£ This may look like an insignificant piece of information or advice but something very important for a long run in business. Any guess? Well I'm here to talk about your CONTACT DETAILS especially your SOCIAL HANDLES. A time when almost everything is owned and run by social media driven marketing. The least you could start with is your OWN COMPANY LOGO and NAME. Try to think of Unique Innovative...

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How to make money using The Blue Affiliate Program

Posted by NIKHIL KAPOOR on

As you know we announced "The Blue Affiliate Program" yesterday.  With this fresh feature, you can test all you affiliate link regularly and also lets you know the performance!! All sounds good, but you might be wondering what is affiliate marketing in a broad term and what are the best ways to make money thru it?  Let me examine these questions in depth. What is Affiliate Marketing? Let’s begin with the broad definition of affiliate marketing.  In simple terms, whenever a sale happens and can be linked to a recommendation made by one of the affiliates, the marketing company rewards...

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How to Start a Home Bakery : 4 Important Steps

Posted by NIKHIL KAPOOR on

Operating a Home Bakery is a brilliant idea, if you want to avoid the hassles of running a store-front or an outlet-shop.  This opportunity to sell baked products, prepared in your home kitchen is usually of smaller size than a retail or wholesale bakery.  However, there is much more to your business than just baking good products at home.  You must treat the business seriously, comply with the local laws, prepare a good business plan with marketing strategies, raw material sourcing, packaging designs, delivery options and much more. There are 4 important steps that you need to consider, before you open your...

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3 Tips to Stop Fruits or Chips from Sinking in Cake

Posted by NIKHIL KAPOOR on

Blueberry Muffins were the first thing I learnt to bake and in that first attempt, I ended up with a dense pool of blueberries at the bottom of the paper-cup !! Isn't it frustrating when you find that the fruits, dryfruits or chocolate pieces have sunk to the bottom, after you had put so much of effort in making the delicious cake? Fear not - here are some tips to stop fruit-sinking in cakes. Dried fruits tend be "slippery" in cake batter because they have a light coating of vegetable oil on surface.  Whereas, whole glace (candied) cherries are just...

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3 Simple Ways to get Flat Cake Layers

Posted by NIKHIL KAPOOR on

How to Bake Flat Cake Layers It always amazes me where the magic ends and baking begins.  Peeking through the glass to see muffins doubling in size and the aroma of cocoa still makes me as giddy as always. Baking is actually magical !! It is pity that almost all cakes dome up, almost every time and levelling it down is required.  Such a domed cake gives an uneven distribution of frosting and is aesthetically less pleasing.  Further, cutting the dome means wasted cake, though you can still eat the scrap, but STILL!! Having a cake come out perfectly flat...

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