Your Business Associate in India
“To be successful, do what the successful companies are already doing” is my suggestion when you ask me how to work in Indian Market.
- Nikhil Kapoor
Founder, The Blue Ingredient Co.
“An Operational Thought Partner that models and implements effective strategies among Food Professional”
“We ensure that our clients are effective users of ideas and information. Our company assists its clients to be
1. critical thinkers,
2. skillful researchers and
3. active implementer.”
Nikhil Kapoor, the Founder derives his credibility from above 12 years experience in techno-commercial roles with reputed ingredient companies, namely Cargill, Givaudan, Mane, Kemin and Calpro.
“We are a team of experts in Food Technology, Business Management and Operations Planning, with the passion to achieve results for our clients.”
- Nikhil Kapoor
Some of the Large Potential Customers (prospects)
Business Development Funnel Approach
"We are in the business of creating and maintaining customers for life" and the customer is not won overnight.
As they develop trust in our products and services, they move gradually from mere leads to interested customer; from technical approved to commercial trial customers; and when we become fully trust-worthy they become regular buyers.
Apply Lean Start-up Methodology (Validated Learning)
Hypothesis to be Tested:
“Indian Food Cos that are focused on large scale production, have trouble with local availability of specialized food ingredients.”
“This problem can be resolved by import of these ingredients from global reputed brands”
“We will know that we are right when our MVP (minimum viable product) quantity are sold satisfactorily and its positive feedback received.”
“We will be successful when early buyers of our ingredients have given us an expression of satisfaction and acknowledges that our product is acceptable with no changes.”
The Right Traction Channels
For your brand, we test these 6 channels for 6 months and once we know which channel is working best, we shall focus more marketing resources there.
Our Proposal (you can make your choice)
To know more write to firstname.lastname@example.org and we shall make it as simple for you!!
Thanks & Best Regards,
Nikhil Kapoor | Director | Blue Ingredients Private Limited
305-C, 3rd Floor, IRIS Tech Park, Sector 48, Sohna Road, Gurgaon 122018, India
E: email@example.com | T: +91-124-4056313 | M : +91-8452-002409